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urbanwharf

Privacy Policy


Privacy Policy - urbanwharf

At urbanwharf ("we," "us," or "our"), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website (the "Site"), purchase our space-saving storage products (including drawer organizers, wall-mounted shelves, under-bed storage, modular cabinets, and storage bins), or interact with our services. By using the Site or engaging with our services, you consent to the practices described in this policy.

1. Information We Collect

We may collect two types of information: Personal Information (data that identifies you) and Non-Personal Information (anonymous data that does not identify you).

1.1 Personal Information

We collect Personal Information only when you provide it voluntarily, such as:

  • Contact and identity details: Full name, email address (e.g., for inquiries at [email protected]), phone number, and shipping/billing address (needed for delivering storage products to your home or office).
  • Payment information: Credit card details, debit card information, or other payment method details (processed securely through third-party payment providers; we do not store full payment card data).
  • Account information: If you create an account on our Site, we collect your username, encrypted password, and order history (including past purchases of storage products and saved preferences like favorite organizer styles or storage categories).
  • Communication data: Information from your emails, messages, or feedback to our team (e.g., inquiries about product dimensions for a drawer organizer, assembly tips for wall shelves, or delivery updates for modular storage).

1.2 Non-Personal Information

We automatically collect Non-Personal Information to improve the Site and your storage-shopping experience, including:

  • Technical data: IP address, browser type, device type (e.g., computer, mobile), operating system, and pages visited on the Site (e.g., under-bed storage pages, desk organizer categories).
  • Usage data: Time spent on the Site, product views (e.g., fabric storage bins vs. plastic drawer organizers), search queries (e.g., "small kitchen storage solutions"), and click-through rates (collected via cookies and similar tracking technologies; see Section 4 for details).

2. How We Use Your Information

We use your information solely for legitimate business purposes, as outlined below:

  • Process and fulfill your storage product orders: Verify your identity, process payments, arrange delivery of organizers or shelves to your address, and send order confirmations or shipping updates (especially important for bulk or modular storage orders).
  • Provide customer support: Respond to your inquiries (e.g., about measuring a space for wall-mounted shelves, care instructions for fabric bins), resolve issues (e.g., returns, damaged storage products), and offer personalized assistance (e.g., recommending drawer organizers for narrow dressers).
  • Improve our products and services: Analyze usage data to enhance the Site’s functionality, update our storage collection (e.g., adding popular small-space organizers), and optimize your shopping experience (e.g., simplifying filters for "bathroom storage" or "office organizers").
  • Communicate with you: Send important updates (e.g., changes to our policies, delays in delivering modular cabinets) or marketing communications (e.g., new storage solutions launches, seasonal deals on organizers) if you have opted in to receive them. You may unsubscribe from marketing emails at any time via the "unsubscribe" link in the email.
  • Ensure security: Detect and prevent fraud, unauthorized access, or other illegal activities to protect you and our business (e.g., verifying payment details for high-value storage orders or bulk purchases).

3. How We Disclose Your Information

We do not sell, rent, or share your Personal Information with third parties except in the following cases:

  • Third-party service providers: We share information with trusted partners who assist us in operating the Site and delivering services related to your storage purchase, such as:
  • Payment processors (e.g., PayPal, Stripe) to securely process transactions for storage products.
  • Shipping and delivery partners (e.g., standard carriers or specialty shippers for bulk storage items) to deliver your orders safely and on time.
  • IT service providers to maintain the Site’s security and functionality (e.g., protecting your account data or optimizing product search tools).

These providers are only allowed to use your information to perform their services for us and are obligated to protect your data.

  • Legal compliance: We may disclose your information if required by law (e.g., a court order, subpoena) or to comply with regulatory obligations.
  • Business transfers: If we sell, merge, or transfer all or part of our business, your information may be transferred as part of the transaction (we will ensure the new owner adheres to this Privacy Policy).

4. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons) to:

  • Remember your preferences (e.g., saved shipping address, preferred storage categories like "kitchen organizers," or filtered search results for "under-sink storage") for a personalized experience.
  • Track Site usage to analyze trends (e.g., which storage solutions are most viewed by apartment dwellers) and improve performance (e.g., fixing slow-loading pages for modular cabinet products).
  • Enable essential Site functions (e.g., shopping cart, account login for tracking storage orders or saving favorite organizers).

You can manage cookie settings through your browser: most browsers allow you to block or delete cookies, but this may limit some features of the Site (e.g., unable to save your shopping cart with selected drawer organizers).

5. Data Security

We implement industry-standard security measures to protect your Personal Information from unauthorized access, disclosure, or misuse, including:

  • Encryption of data transmitted between your device and our Site (via SSL/TLS technology), especially for payment and address information (critical for ensuring secure delivery of storage products).
  • Secure storage of data on encrypted servers with restricted access (only authorized team members can access your information, and they are required to follow strict privacy protocols).
  • Regular security audits to identify and address potential vulnerabilities (e.g., protecting against data breaches related to order or account information for storage purchases).

While we take all reasonable steps to secure your data, no online platform is 100% secure. You are responsible for protecting your account credentials (e.g., password) and not sharing them with others.

6. Your Rights Regarding Your Information

Under applicable data protection laws (e.g., GDPR, CCPA), you have the following rights:

  • Access: Request a copy of the Personal Information we hold about you (e.g., your storage product order history, saved addresses, or past inquiries about shelf dimensions).
  • Correction: Ask to update or correct inaccurate or incomplete information (e.g., a wrong shipping address for your under-bed storage delivery).
  • Erasure: Request the deletion of your Personal Information (subject to legal obligations, e.g., retaining order records for tax purposes or warranty claims on storage products).
  • Restriction: Request that we limit the use of your information (e.g., if you dispute its accuracy while we verify details about a modular storage order).
  • Data portability: Request a copy of your information in a structured, machine-readable format to transfer to another service provider.
  • Opt-out: Unsubscribe from marketing communications or withdraw consent for non-essential data use (e.g., personalized recommendations for storage solutions).

To exercise these rights, contact us at [email protected]. We will respond to your request within a reasonable timeframe (as required by law).

7. Children’s Privacy

Our Site and services are not intended for children under the age of 13. We do not knowingly collect Personal Information from children under 13. If we learn we have collected such information, we will delete it immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on the Site (with a "Last Updated" date) or sending you an email (if you have provided your contact information). We encourage you to review this policy periodically.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information (e.g., updating your preferences for storage product communications), please contact us at:

Email: [email protected]